1. Waiting for the Right time to Start
a. When I was in elementary school, I was always so scared to double Dutch (jump rope). I saw both ropes swinging simultaneously and I was like when is the right time to try and hop in. Okay I’ll go now..no..no..no It’s not the time. I’ll go now and by each moment that passed I began to pull myself back because of my fear of perfection and waiting until the stars aligned and I had all of my equipment and this cause me to prolong the process. So, stop waiting and start taking action. Just get started even if it’s recording audio on your phone that’s a great place to begin.
2. Having False or Unrealistic Expectations
a. One of my all-time favorite quotes is , “comparison is the thief of all joy.” Therefore, when you are starting out the last thing that you want to do is what I like to call, “scoreboard watching.” This is a phrase where you begin to eliminate yourself from going into producing your podcast the way you genuinely desire to because you’re too busy caught up watching everybody else around you and how they are doing there’s. The reason why this is so dangerous is because you don’t know what other people have invested or how long they have been doing this, so now you are expecting to get the results that some other people may have achieved but you haven’t put in nearly the sacrifice or even the work that they have. So create your own expectations based on your own personal goals, not anybody else’s. STOP SCOREBOARD WATCHING and get in the game!
3. Lacking Consistency
a. The same way for those of you who may desire to get some results at the gym it’s the same with your podcast. You have to identify when the show is going to be released. After identifying this what type of schedule are you willing to commit to once a week, once a month, twice a month?
i. Create the plan
ii. Follow the plan consistently
iii. See results
You can’t expect to have heavy listenership and just deciding to release an episode whenever you feel like it. Your supporters won’t even know when to know when to be looking for your episode to come out much less will they know where to even find it? So let’s create some consistent by putting together a schedule Let’s create a schedule. BY doing this it allows you to know how much time you will need to commit to your podcast weekly, monthly and going forward. Because that’s what it is my friends, if you want great results then you need to match it with a great level of effort.
4. No Structure = Stifled Success
a. But structure is so essential. Will it be conversational, interview, let people know what to expect every time they tune in. With some people they will start specifically tuning in to hear their favorite part of the show, for instance when I have a guest this is our run of the show.
– Apple Review of the Week, we highlight a loyal listener of the show who left a review on apple podcast
-5 Words, the guest is asked to describe themselves in five words
-Winner Circle, Where the guest has the opportunity to acknowledge someone who they feel is really getting after it and you want to show support to what you
-This or That, we have a little fun in this segment we ask a few rapid fire questions to the guests.
-Final Thought, here I ask them to close the show with some encouraging words for our listeners.
5. Failure to Identify your avatar
a. Why does this matter? Why can’t my target audience be everybody. I hate to be the one to drop this bomb on you. Although, if your target audience is everybody than your liable to create content that serves nobody. However, once you begin to hone in your messaging and content to a specific audience this positions you to find more success. For Speak Your Success the target audience is the millennial population roughly which is 23 -38 today according Pew Research Center. And I specifically choose this group because I have seen to be true that millennials want to live a purpose driven life. And the pain point is struggling to identify what they desire to do with purpose within their lives. Therefore, when you hone in on your avatar you can then identify their pain points and by helping create solutions to their specific pain points helps you produce intentionally beneficial content.
6. Failure to Identify a Message
a. Social media has given anyone who wants a platform the opportunity to speak on it. Would I say that some deserve it or not, that’s not my place to say. However, what I want to propose to you this question, “What will you do with your platform?” By utilizing this medium and having something of value to share and connecting with millions or even billions of people. What will you be feeding these people? Is it an inspirational message, maybe it’s providing insight to showing others the type of lifestyle they could have or even sharing insightful interviews, or focusing on a murder mystery show (it’s amazing how popular these podcasts are)? Once you identify how you will serve your audience this is when that light bulb moment happens. And at times it’s not always the easiest to be noticed in a crowded room. However, when you make it obvious that your message differentiates you from all the other messages, and you remain consistent while creating solutions to your audience’s pain points this will set you apart. And your supporters will continue to come back as long as they are feeling appreciated and supported!
7. Letting Their Momentum Slip
a. The first hosting site I utilized for my podcast was SoundCloud. I was starting to get some really good traction. Although I had an itch to switch hosting sites after I had taken a slight hiatus from Soundcloud. Mind you I was beginning to pick up listenership, followers and even solid traction. But once I left the platform and began hosting elsewhere, I made an attempt to reactivate my Soundcloud account in hopes that those listeners would return, they were gone and I have yet to see them return (Womp, womp, womp!). Just be aware that you may be putting yourself at risk for losing some traction if you decide to switch platforms. Make sure that you do your research in addition to you being willing enough to potentially lose some or a ton of your listeners base from that transition. People get comfortable and in a routine of finding you where they’re used to hearing you.
8. Having Poor Audio Quality
a. I made the mistake to take for granted that I had a podcast, even going as far as to say that I just expected my friends and other supporters to rock with it just because it was something that I was putting out. Never allow yourself to get the big head because there are over 550,000 active podcasts on iTunes alone, with 18.5 million individual episodes available according to TechCrunch. People don’t have to listen to you, they can go elsewhere
9. Failure to Submit to Podcasting Directories
a. This was some information that I was not initially aware of when I first began my podcast. I assumed I put it on a hosting site and then they would do the rest of the work for me. WRONG! I later learned that once you have an RSS feed there are a number of other directories that you can submit your podcast to which could further increase you reach for listenership. FOR FREE OF CHARGE!!
10. Not enough reviews!
a. Often times we can get lost in the process of podcasting but at the same time we fail to understand that getting our message out to the masses will require a commitment from you. After you have experienced a great product or a terrible one you are ready to make sure others are aware of this concept. Same thing applies with your podcast, if you truly believe in your content and what you are sharing with people why should you not try to get the word out to as many people as you possibly can. And just ask them to write you a review based on there experience. For all you know they may share it with other people. And a bonus if you give them a shout out on your show of course they would want more people to hear you say their name. Which ultimately would end up being more self-promotion for you and your brand. That’s part of the reason why I shout out listeners for the review of the week, to highlight them and say thank you for they taking the time to listen to our show.
This was some information that I wanted to take the time to share with you so you won’t make some of the same mistakes that I made. If this information was beneficial to you I would encourage you to share this information with one friend, to help them.